Fashion Victims Unite

Bread & Butter, B in Berlin and Premium are the reasons fashion victims and designers flood the city. Parties, Walk of Fashion, it’s all there.

Almost quietly and unnoticed, the Nike ID-Store opened in the Gipsstrasse in Berlin-Mitte (of course).


In the store, you can choose from a variety from Nike products and design them yourself. Of course this is a very individual process, so you can’t just stop by there and enter, no you have to make an appointment. I am sure the latter is one more thing to feel important for the Berlin-Mitte crowd. ;-)

(Found via Hypebeast)

1 Comment so far

  1. till (unregistered) on July 23rd, 2005 @ 3:11 pm

    “Berlin-Mitte” bashing. :D And no one to its rescure?

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