Bread & Butter, B in Berlin and Premium are the reasons fashion victims and designers flood the city. Parties, Walk of Fashion, it’s all there.

Almost quietly and unnoticed, the Nike ID-Store opened in the Gipsstrasse in Berlin-Mitte (of course).

In the store, you can choose from a variety from Nike products and design them yourself. Of course this is a very individual process, so you can’t just stop by there and enter, no you have to make an appointment. I am sure the latter is one more thing to feel important for the Berlin-Mitte crowd. ;-)

(Found via Hypebeast)